The JD Solitaire Story

About Us

Starting with the noble thought of offering jewellery in contemporary designs at affordable prices, JD Solitaire is consistently delivering quality, authenticity, innovation, and happiness through transparent business practices for the past 31 years.

We always strive to bring the latest trending designs, along with a myriad of traditional jewellery artifacts. With more than 2,900 unique jewellery designs, we take great pride in creating a wholesome buying experience for our customers.

Our vision: To provide world-class quality jewellery at affordable prices to everyone

“Our motto: Jewellery an affordable luxury”

Our Mission: Bring together the finest craftsmen and designers to give the best buying experience to our customers

The Brand: ‘JD Solitaire’ as the name suggests, specializes in precious jewellery of all types, diamonds, and solitaires.

We have been in the jewellery business for over two and a half decades, and have become a trusted consumer brand since then. Whatever the occasion may be, an engagement, birthday, wedding, anniversary, or gifting yourself, we are here to bring happiness to you and your loved ones.

The Store: Located in the heart of the country’s capital city New Delhi, we are a team of experts in jewellery design with numerous accreditations and accolades under our belt. Our core ideas of services include a hassle-free shopping experience, 4-stages of BIS hallmarking, 100% internationally certified jewellery, lifetime exchange offers, and unique designs.




  • JD Solitaire is the brain child of Dr. Sanjay Kalsi, the founder of the company. It is his undying passion and untiring efforts that he has made a name for himself and created the glorious journey of JD Solitaire – The brand that stands for trust, authenticity, fair business and unparalleled customer experience.
  • The journey began over three decades ago:
  • 1992: Dr. Kalsi became an accredited gemologist & started his journey in the jewellery industry. He gained experience while working in multiple business operations including training in jewellery factories & top retailers of the city & selling jewellery to both customers & businesses.
  • 1993: With the experience he gained, Dr. Kalsi made his first small diamond collection, which soon gained a considerable number of customers. With his warm and welcoming nature, he gained the trust of numerous customors.
  • 1996: With a passion to bring the art of jewellery to the masses at affordable prices, Dr. Kalsi started his venture and opened the first jewellery store in Lajpat Nagar, Delhi. He is a first generation enrepreneur.
  • 2006: The company had already garnered a significant reputation and the business expanded to other countries as well. it was the strategic thinking and execution on the part of Dr. Kalsi, which unfolded soveral opportunities and made for a successful business.
  • 2017:  It was a golden year for the brand. Dr. Kalsi expanded his business & opened another shop in Lajpat Nagar, Delhi. Having started with Diamonds, by now JD Solitaire had expanded its competencies to other materials like 22 Karat gold to become a complete jewellery brand in itself. JD Solitaire has come a long way now offering around 2,900 designs. JD Solitaire is well known for their ‘Engagement Rings’ Segment, which is their key USP.
  • 2018 + 2019: JD Solitaire added Silver & Alloy Jewellery in the offering.
  • 2020: Opened second store of Tribe by Amrapali & took a franchise in Mall of India, Noida.
  • 2021: With a passion to improve inventory management, Dr. Kalsi took help from S & S Associates for TOC ( Theory of Constrain ) and has been able to double his inventory turns.
  • 2022: Started his Doctorate Journey at SSBM Geneva Switzerland.
  • Thesis Topic- Impact of AI on Customer Retention: A Customer behavioural perspective in luxury jewellery business in India.
  • Which took him till March of 2024 to complete.
  • 2023: Implemented learnings from Doctorate Degree related to AI in Jewellery Business for which Dr. Sanjay Kalsi, Director got an award for The Retail Jeweller MD and CEO.

JD Solitaire – The Name

‘JD Solitaires’ – The brand connects aptly in both emotional and business sense with the founder, Dr. Sanjay Kalsi

On one hand, where it is dedicated to his parents, with their names starting with J and D, it represents the full glory of their business, which is into Jewellery, Diamonds and Solitaires.


JD Solitaire Promise

  • Fairness And Transparency: In our endeavour to provide best-in-class services, we promise our customers fair accountability, authentic quality and best value proposition for their purchases.
  • Responsibility Is Our Core Virtue: With our skilful team and expertise in jewellery designing, we take responsibility for our products, quality and authenticity in all our dealings. With JD Solitare you need not worry about anything.
  • A Family You Can Trust: We believe in the idea of building trust and long-term relationships. JD Solitaire keeps customers at the core of its services. We strive to nurture trust, credibility and teamwork within our teams to serve you in the best way possible.
  • Feel At Home: JD Solitaire is a place where you can have a comfortable and convenient buying experience. It is our continuous effort to create an emotional and memorable buying journey for our customers while building a long-term relationship with them.

A Proud Indian Brand: We are proud of our Indian heritage and culture. Our work is inspired by our age-old traditions and the grandeur they bring with them. We at JD Solitaire represent the ‘Made in India’ mark while benchmarking our services to provide world-class stature

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